Who is my customer? What do they need?
Origin’s segmentation study separates the consumers in your market into groups based on demographics, psychographics, and category behaviors. By breaking your market into groups, Origin’s segmentation study will allow you to better understand the needs in your category and target those individuals who will give you your highest ROI.
Through Origin’s segmentation study, you will answer 5 key questions:
1. How many segments exist in your market?
2. What psychological needs define each segment?
3. What is the size of each segment?
4. What is the value of each segment?
a. What amount do they spend in the category?
b. What amount do they spend on your brand?
5. What are the best content and channels for reaching each segment?