A work session to immerse marketers into the lives of their customers.
Events @ Origin
We hosted an event together with Design Museum Boston to share our latest findings.
Intrigued by 3D chalk drawings, we tried to replicate the effect with a printer and create an illusion of a three-dimensional sandwich.
A sold-out creative review session.
A board with clippings about a segment of luxury car users.
Sunsets from the 35th floor are one of our favorite photo genres.
COMET in action
We have created a system of human motives called COMET, which stands for core motive elicitation technology. This is a brainstorming doodle-book for kicking around ideas that satisfy different human needs.
Cookies to go
Experimental stimuli are ready to go out to the study participants.
The kind of things you can spot on desks around here.
Human factors diary
A prototype of a study diary.
We fired up a flight simulator as part of our research into airline customer experience.
Some of our work is hanging on the walls around the office. Left: results of a facial recognition algorithm applied to a famous photo of Jim Morrison.
Mascot of the annual TVNext conference, for which we regularly conduct experimental work.
Chris conducts a post-experiment interview with a participant in our TV deprivation study.
A day in the life
Lesley illustrates a typical morning of a coffee drinker.
Everyone's on a lunch break.
We have designed a space with a giant wall of screens to monitor critical brand data.
Lighter than air
This is our technology stack.
A recreation of a typical American living room from the early 21st century.