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Copy Testing 

What part of my copy resonates with consumers?

Origin’s copy testing looks at the effectiveness of an advertisement prior to it being produced. It’s important to record consumer responses to the copy as a way to assess the strengths and weaknesses of the advertisement.

 

Through Origin’s copy testing study, you will answer 3 key questions:

1.     How does the copy perform on key metrics?

2.     How do consumers feel about the copy?

3.     Are consumers likely to purchase the product based on the copy?

 
 
 
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Concept Testing 

Which concept resonates best with my consumer?

Origin’s concept testing looks at a new advertising to assess its appeal to consumers.

 

Through Origin’s concept testing, you will answer 3 key questions:

1.     How does the concept perform on key metrics?

2.     How do consumers feel about the concept?

3.     Are consumers likely to purchase the product based on the concept?

 
 
 
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 Communication Testing  

Which ad tests best with my consumer?

Origin’s communication testing identifies the extent to which communication effectively motivates the customer and conveys the brand message. Through Origin’s communication testing, we can see what method of communication effectively reaches consumers while also identifying the specific message(s) that resonates with consumers.  

 

Through Origin’s communication testing, you will answer 3 key questions:

1.     How does the method of communication perform on key metrics?

2.     How do consumers feel about the method of communication?

3.     Are consumers likely to purchase the product based on the method of communication?

 
 
 
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Ad Tracker

Does my ad increase awareness, consideration, and preference over time?

Origin’s ad tracker monitors the performance of current campaigns over time. This includes effects of the campaign on brand awareness, brand associations, and consumption outcomes. Through this product, you have all the relevant data to see whether or not your brand gained ground on competition over the time that the ad was aired.

 

Through Origin’s ad tracking study, you will answer 3 key questions:

1.     How are your ads contributing to increases in brand awareness, consideration, and preference?

2.     What do people like or dislike about your ads?

3.     How has your campaign changed awareness, consideration and preference over time?