THE SCIENCE OF EFFECTIVE ART
Origin is a full-service research company with a focus on advertising effectiveness
We identify the brand's most profitable prospects.
We determine what influences prospects' purchase decisions.
We show which approach is likely to have the greatest effect.
We measure the impact of in-market factors over time.
Consumer behavior is complex, but little else matters if a consumer facing an array of options picks a competitor's product instead of yours. The job of advertising is to make it more likely the product in the shopping cart is yours. The job of Origin is to help create advertising that accomplishes that.
Our name reflects our focus on what matters.