COMPS

What are you up against?

COMPS is a type of competitive analysis that tells us what attracts people to products and services other than yours.
We compare the competitors against up to 20 different metrics, including:

Brand Factors

  • The force of the competing brands
  • Desirability Index
  • Consideration triggers
  • Goal fitness
  • Attribute match
  • Fame

Elements of Style

  • Voice
  • Personality
  • Associations
  • Dramatic approaches
  • Use of color

Media Footprint

  • Share of voice
  • Viral potential
  • Schedule and programming
  • Search availability
  • Customer reviews