How strong is your brand?
Brand Force is the power of your brand to influence each Next Customer’s shopping decision in your favor.
When we evaluate Brand Force, we focus on answering these three questions:
- How important is the brand attribute for the Next Customer relative to price, convenience, and other non-brand factors?
- How effective is the brand attribute of your product or service in directing the Next Customer’s choice towards you instead of your competition?
- How can you increase the effectiveness of the brand attribute?