Welcome to the origin of innovative market research
Ken has a Ph.D. in Social Psychology from Clark University, where he completed his dissertation on how consumers construct their identities, in part, from the brands they use. As a consumer psychologist, Ken uses his education and industry experience to create custom-designed and personalized research programs for brands. Ken specializes in using advanced statistical techniques to mine for hidden trends in the data that reveal in-depth consumer insights. In his free time, Ken is a lecturer at Boston University and Emerson College.
Meg joins Origin from MarketCast, where she was a Manager of Data Operations conducting creative testing for major motion picture studios. She developed and refined analytic solutions and processes to produce the most actionable insights used to improve movie trailers, TV spots, and digital campaigns. Prior to MarketCast, she gained experience in brand strategy at Boathouse conducting research studies to uncover unique and ownable brand opportunities. Meg has a B.A. in Psychology and Philosophy from Bates College.
Andrew started his career in brand strategy, working closely with pharmaceutical accounts. He specializes in qualitative research design and execution. His passion is in turning raw data into meaningful stories. A Boston native, Andrew holds an undergraduate degree in Applied Psychology and Human Development from the Honors Program at Boston College.
Saya worked at MarketCast for two years, where she managed the analytics team before joining Origin. She worked with major motion picture studio clients, and conducted domestic and international research on creative materials for film and TV/OTT to help create more effective campaigns through analytics and normative benchmarking. Saya has a B.S. in Psychology with a social and cultural focus from Bates College.
Erin has a B.A. in Psychology and Managerial Economics from Colby College. Erin specializes in social listening projects, with previous experience doing research on the scarcity principle and limited time offerings.
Hugh has a B.A. in Marketing and Information Systems from Fordham University. While at Fordham, Hugh developed a proficiency in the data collection, manipulation, and visualization techniques required for many primary and secondary research methods. His interest in marketing research stems from a desire to be a calculated storyteller, utilizing data-backed insights to drive clients’ businesses forward.