Welcome to the origin of innovative market research










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Our Mission:

Our mission is to provide business advantages through the use of applied psychological and data sciences.

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Origin is a consumer behavior, data science, and technology company




Origin combines its psychological and data science specialties to develop tools that capture emerging consumer behaviors as they become relevant to your business.


Our Thought Leadership


Our Team

Kenneth Faro, Ph. D.
Senior Manager of Research

Ken has a Ph.D. in Social Psychology from Clark University, where he completed his dissertation on how consumers construct their identities, in part, from the brands they use. As a consumer psychologist, Ken uses his education and industry experience to create custom-designed and personalized research programs for brands. Ken specializes in using advanced statistical techniques to mine for hidden trends in the data that reveal in-depth consumer insights. In his free time, Ken is a lecturer at Boston University and Emerson College. 


Matthew McKenna, M.A.
Lead Researcher

Matt started his career at Harvard University, where he helped developed new statistical methods for use in clinical-trial research. At Origin, Matt is a data scientist, bringing a passionate approach to using advanced statistical and machine-learning techniques to gather insights from marketing data. Matt also builds online dashboards and web-apps for data reporting, real-time statistical analyses, and data visualization.


Marissa Fasanelli, M.A.

Marissa has a Master’s degree in Survey Research from the University of Connecticut and a B.A. in Psychology from the University of Virginia. She has experience with voice of the customer research, ethnography, retail data and copy testing. At Origin, Marissa preforms both quantitative and qualitative research along with survey writing. She is Origin’s resident survey research methodologist.

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Andrew McManus

Andrew started his career in brand strategy, working closely with pharmaceutical accounts. He specializes in qualitative research design and execution. His passion is in turning raw data into meaningful stories. A Boston native, Andrew holds an undergraduate degree in Applied Psychology and Human Development from the Honors Program at Boston College.


Lindsey Decker
Associate Researcher

Lindsey graduated magna cum laude from Skidmore College with a B.A. in Economics and Psychology. At Origin, Lindsey specializes in social listening, which entails looking at how people are talking about brands on social media.



Erin Breen
Associate Researcher

Erin has a B.A. in Psychology and Managerial Economics from Colby College. Erin specializes in social listening projects, with previous experience doing research on the scarcity principle and limited time offerings.