Welcome to the origin of innovative market research

 

 

 

 

 

 

 

 

 

 
 

Our Mission:

Our mission is to provide business advantages through the use of applied psychological and data sciences.

 
 
 
 
 
Origin Icons-04.png

 

 

 

Origin is a consumer behavior, data science, and technology company

 

 
 
brain.png
 
STUFF-02.png

       

Origin combines its psychological and data science specialties to develop tools that capture emerging consumer behaviors as they become relevant to your business.

 
 
 

Our Thought Leadership

 
 
Divider-Background-2.png
 
 

Our Team

Kenneth Faro, Ph. D.
Senior Manager of Research

Ken has a Ph.D. in Social Psychology from Clark University, where he completed his dissertation on how consumers construct their identities, in part, from the brands they use. As a consumer psychologist, Ken uses his education and industry experience to create custom-designed and personalized research programs for brands. Ken specializes in using advanced statistical techniques to mine for hidden trends in the data that reveal in-depth consumer insights. In his free time, Ken is a lecturer at Boston University and Emerson College. 

 
Divider-Background.png
 

Maeve Duggan
Lead Researcher

Maeve joins Origin after six years at Pew Research Center in Washington, D.C. where she worked on internet and technology issues. She has written extensively on the prevalence and patterns of online harassment, political participation online, social media trends, and the demographics of technology adoption. Her background is in public opinion research including phone and online surveys, questionnaire design and statistical analysis.

 
Divider-Background.png
 

Meagan Schmiemann
Lead Researcher

Meg joins Origin from MarketCast, where she was a Manager of Data Operations conducting creative testing for major motion picture studios. She developed and refined analytic solutions and processes to produce the most actionable insights used to improve movie trailers, TV spots, and digital campaigns. Prior to MarketCast, she gained experience in brand strategy at Boathouse conducting research studies to uncover unique and ownable brand opportunities. Meg has a B.A. in Psychology and Philosophy from Bates College.

 
Divider-Background.png
 

Andrew McManus
Researcher

Andrew started his career in brand strategy, working closely with pharmaceutical accounts. He specializes in qualitative research design and execution. His passion is in turning raw data into meaningful stories. A Boston native, Andrew holds an undergraduate degree in Applied Psychology and Human Development from the Honors Program at Boston College.

 
Divider-Background.png
 

Elie Ohana
Researcher

Elie holds a Masters in Applied Statistics and Psychometrics from Boston College and a BSc. in Psychology from the University of Waterloo. He has experience conducting cognitive science research and developing psychological measures. Elie is interested in statistical analysis, psychometrics and in the study of decision making.

 
Divider-Background.png
 

Erin Breen
Associate Researcher

Erin has a B.A. in Psychology and Managerial Economics from Colby College. Erin specializes in social listening projects, with previous experience doing research on the scarcity principle and limited time offerings.

 
Divider-Background.png
 

Hugh Lagrotteria
Associate Researcher

Hugh has a B.A. in Marketing and Information Systems from Fordham University. While at Fordham, Hugh developed a proficiency in the data collection, manipulation, and visualization techniques required for many primary and secondary research methods. His interest in marketing research stems from a desire to be a calculated storyteller, utilizing data-backed insights to drive clients’ businesses forward.

 
Divider-Background.png