Welcome to the origin of innovative market research










Origin Fallback 02.png

Our Mission:

Our mission is to provide business advantages through the use of applied psychological and data sciences.

Origin Icons-04.png




Origin is a consumer behavior, data science, and technology company




Origin combines its psychological and data science specialties to develop tools that capture emerging consumer behaviors as they become relevant to your business.


Our Thought Leadership


Our Team

Kenneth Faro, Ph. D.
Senior Manager of Research

Ken has a Ph.D. in Social Psychology from Clark University, where he completed his dissertation on how consumers construct their identities, in part, from the brands they use. As a consumer psychologist, Ken uses his education and industry experience to create custom-designed and personalized research programs for brands. Ken specializes in using advanced statistical techniques to mine for hidden trends in the data that reveal in-depth consumer insights. In his free time, Ken is a lecturer at Boston University and Emerson College.