Welcome to the origin of innovative market research

 

 

 

 

 

 

 

 

 

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Our Mission:

Our mission is to provide business advantages through the use of applied psychological and data sciences.

 
 
 
 
 
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Origin is a consumer behavior, data science, and technology company

 

 
 
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Origin combines its psychological and data science specialties to develop tools that capture emerging consumer behaviors as they become relevant to your business.

 
 
 

Our Thought Leadership

 
 
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Our Team

Kenneth Faro, Ph. D.
Senior Manager of Research

Ken has a Ph.D. in Social Psychology from Clark University, where he completed his dissertation on how consumers construct their identities, in part, from the brands they use. As a consumer psychologist, Ken uses his education and industry experience to create custom-designed and personalized research programs for brands. Ken specializes in using advanced statistical techniques to mine for hidden trends in the data that reveal in-depth consumer insights. In his free time, Ken is a lecturer at Boston University and Emerson College. 

 
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